http://www.youtube.com/watch?v=PmrTDZy3f2M
This video is from Mac Donalds.
It uses 2 famous athletes that eat Mac Donalds to make people want to go because they think that they are cool so it is cool to eat Mac Donalds.
They want us to see Mac Donalds as a food that famous athletes like so the public also wants to eat it.
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